Why is Marketing so Important in Dentistry?

There are a variety of marketing avenues that dentists can try. Marketing helps people to get the jobs they want. However, dentists should be focusing their efforts on dental internet marketing for the best results.

If you aren’t focused on dentist internet marketing, it’s time to change your advertising and marketing strategy. This marketing approach enables dentists to reach out to their patients and prospects via social media, search engines, dental practice websites, and email. Which in turn will help grow a dental practice with ease.

Why is Marketing so Important in Dentistry?
Why is Marketing so Important in Dentistry?

So why is marketing so important in dentistry? Billions of searches are processed each day on Google. Imagine how many people are searching for dentists in your local area. Dentists who rely only on traditional forms of marketing strategies like radio spots and direct mail will limit prospective patients’ total amount. Once you know why is marketing so important in dentistry, you can then craft a plan that attracts more customers. If you’re writing your plan by hand, you may occasionally need to fix your fountain pen.

Benefits of Online Marketing for Dentists

Inbound Marketing Garners Better Results Than Outbound Marketing

Digital marketing for dentists can be categorized into two types, which are outbound or inbound marketing. Inbound marketing is a form of marketing method to create engaging content that will successfully lead potential prospects to your business. In contrast, outbound marketing strives to reach out to potential prospects to earn their business. Hubspot reported that marketers largely believe that outbound marketing tactics are overhyped and do not produce effective results. This should be a concern if you’re someone who primarily focused on outbound methods.

Consumers Enjoy Solicitation Via Email Instead of Direct Mail

In a 2018 poll created by the Email Marketing Industry Census, email marketing was rated at the most effective marketing channel compared to other methods. Statista reported that active email accounts have accumulated to almost 5.6 billion. Your prospective patients prefer using email, so why not give them what they want. By using email, as one of your primary forms of communication, you can increase your chances of success in your marketing campaign.

Online Marketing is Cheaper

Always keep an eye on sales and your bottom line to ensure you’re operating a successful dental practice. Hubspot reports that outbound leads cost about 49% more compared to inbound leads. For example, with a direct mail campaign you have to pay for printing, graphic designs, and postage costs. In comparison, email marketing is much more cost effective since it requires less overhead. You can also explore online fundraising opportunities. Improving your fundraising skills can be a useful way to improve your income.

Easy to Quantify Your Success Rate

If you think about traditional forms of advertising like posting an ad in your local newspaper, there’s no real way to find out how many people saw it and whether or not they came to your business from that advertisement. This makes it challenging to determine whether or not the marketing efforts are effective. In contrast, you can easily view and track the success of your digital marketing campaigns. You can view stats from your dentist website marketing to see referral sources, which pages people visited, and which devices were used to access your site.

Real-Time Results Allows You to Adjust Your Campaign

It will take some trial and error, so the secret is to find the strategy that works. You can easily view how the campaign is doing in real-time. Running social media or email campaigns are incredibly easy to adjust and make changes to immediately. Traditional forms of marketing like a television ad or billboard requires another party to approve therefore it's much harder to make changes to.

Why is Marketing so Important in Dentistry?
Why is Marketing so Important in Dentistry?

Pinpoint Your Target Segment

Identifying your ideal target patient is a great way to increase your chances of success. With digital marketing efforts you can view which social media accounts, blogs, and website pages garner the most attention through traffic views. Once you understand the type of content that your target market enjoys, you can tailor your marketing content to exactly what your audience wants. If you want to keep your practice full, you need to craft a marketing message that engages your prospective patients. Sometimes, you might need to move to a better location to find your best clients, and there is a lot of advice on the Internet to help with that.

Again, why is marketing so important in dentistry? Using a dentist website marketing and other digital marketing strategies is the best way to promote your business. It’s time to eliminate your outdated forms of marketing and use digital marketing for dentists instead. This way, you won’t let your competitors take all of your prospects away from you.

How to Market Fundraising Events – Prep for the Best Turn Out

Fundraising season is coming underway, and it is likely that your organization also has a fundraising party or camp on the horizon. To ensure success, a key aspect is strategic marketing. We all understand that events could be costly, and when you have tight budgets, it is tempting to ignore marketing efforts. Fortunately, there are many simple and affordable ways to inform the word. Here are a few tips on how to market fundraising events.

How to Market FundraHow to Market Fundraising Events ising Events

Don’t know how to market fundraising events? You should build a brand for your event, choose star features, take advantage of sponsors and more.

1. Build a Brand for Your Event

Creating a uniform brand for your fundraising event will help you ensure that every marketing material is simply identifiable. By doing this, people can easily recognize your organization no matter when or where they notice it, thus making them remember your event. For example, you can create a logo, choose a standardized color tone, images, or fonts for marketing décor and materials. Also, consider building a fan page on social media or your site.

2. Choose Star Features

A star feature is the most unique aspect of your fundraising event which can attract attendees. After determining these main attractions, just center marketing efforts around them, but make sure to focus on your main goals. Some common features include headlining bands or big auction items.

3. Take Advantage of Sponsors

While sponsors could help fund an event, they could also be useful in attracting attendees. Many guests might have a relationship or affinity with several businesses, so if you market these sponsorships, it is likely to pull in those companies. You can do this simply by adding the slogans or logos of your sponsors on marketing materials. Also, consider working with them to think up a plan to market both sides.

4. Publicize

The next step is to spread and publicize your event to the world. Keep in mind this task should play two roles: promoting and building hype. Ideally, you need to plan your advertising strategies several months before events and set up the radio, magazine, or newspaper ads to highlight your unique features. Do not forget to post fliers or posters around the neighborhood and plan promotions on social media such as Facebook, Instagram, YouTube, and Twitter.

5. Amplify with On-Site Marketing

Even once your fundraising event has started, your marketing efforts don’t end. You will have to prepare to market online donations after and during the event to ensure that attendees can express their thoughts and satisfaction. Also, capitalize on the success of your event and use it to gear up hype for the next one. It is a good idea to hire a videographer or photographer to capture key moments and use these pictures or videos for marketing purposes. Also, encourage your participants to share on social media by providing them with creative costume pieces or crazy props.

The Bottom Line

Don’t know how to market fundraising events? Marketing is essential to ensure that your fundraising events can attract many people and so that you can reap all of the benefits of a fundraiser. After all, if there are no attendees, you can’t raise as much money as expected. With a bit of planning and research, you can apply these strategies and promote your efforts.