Qualities of a Good Restaurant – What to Look for

There are several qualities that distinguish a good restaurant from an average one. Word of mouth is essential for the survival of a restaurant, and in today’s digital era, online reviews can have a significant impact on a restaurant’s success. Understanding the qualities of a good restaurant will increase the chances of creating repeat business and consistent profits.

Qualities of a Good Restaurant

No matter what type of food is served, these are the qualities to look for. You’ll want to food the be of high quality, as well has have a great overall experience in the restaurant.

Serving High-Quality Food

When people walk into a restaurant, they expect nothing short of an enjoyable meal. A good restaurant doesn’t compromise on the quality of food they serve. It’s critical to set high standards when it comes to food quality and ensure customers get the same quality each time. Serving quality food earns your restaurant a good reputation and plenty of repeat visits.

The Dining ExperienceQualities of a Good Restaurant

In addition to good food, customers look for a great dining experience whenever they visit a restaurant. A great restaurant will enhance the guests’ experience through excellent customer service. The servers need to be knowledgeable about the cuisine, which is especially critical in restaurants serving exotic dishes.

Restaurant Ambiance

The ambiance or overall atmosphere in the restaurant can go a long way in determining whether customers enjoy their dining experience and keep coming back. People love to dine in a setting that includes the right mood, great location and great character. Factors that affect ambiance include lighting, comfortable sitting, openness, décor and background music. It helps to be unique and stand out from the rest.


Restaurant cleanliness has a huge role to play in determining whether customers enjoy the dining experience. Cleanliness helps to avoid potential issues such as illness and encourages people to visit your restaurant expecting a great meal. No one wants to eat in a dirty restaurant so it’s crucial to ensure all areas of the restaurant are clean.

Something Unique

Most people look for something unique when they decide to dine out. A great restaurant promises to offer more than just good food and service. If customers can get the same experience from plenty of other restaurants, there’s no reason they’ll be inclined to be loyal customers. The restaurant can partake in a fundraiser for example. A great restaurant, therefore, needs to have one or more unique features that give it a competitive advantage.

The Price Factor

Price is especially sensitive when it comes to restaurants as there needs to be a balance. Unreasonably high prices will upset customers and discourage repeat business while extremely low prices will raise suspicion about the quality of food and service. Restaurant customers pay for the overall experience and not just the food. People expect the prices to reflect the level of service, type of food and the overall atmosphere of the restaurant. Your customers will not complain when they feel that they’re getting value for their money and that’s why some restaurants charge more than others.

Bottom Line

It’s not uncommon to find some restaurants filled to capacity while others have empty tables day after day. Tempe is a great place to start when looking for restaurants in the valley to try. Whether you own a restaurant or are looking for a great place to dine, knowing some of the qualities of a good restaurant will help you make the best choice.